Japan ↔ North America
Enter New Markets
with Confidence.
Market-entry support for Japanese companies expanding into the US & Canada, with positioning, proof, and sales-ready assets.
Our Approach
When Your Story Must Match the Market.
Entering a new market is not just about translating your website. It is about making sure your product is understood, trusted, and clearly differentiated. If your positioning does not match how North American buyers compare options, if your proof does not answer their doubts, or if your sales materials are unclear, even strong products struggle to gain traction.
Pacific Linkage finds the gaps and closes them. We clarify your positioning for North American buyers, then apply it across the assets that drive pipeline and conversion.
Problems we solve:
Our Partner Tools:
What We Deliver
North America Go-to-Market Alignment
We provide a structured engagement that strengthens how your product is positioned, proven, and presented to North American buyers. The goal is simple: clarity, credibility, and conversion.
Our process produces four core deliverables:
Positioning Analysis
Target audiences, buyer expectations, plus competitor and category landscape, validated through qualitative and quantitative fact-finding.
Messaging Framework
Translate findings into a Message Map for North America, including target segments, core promise, differentiation, proof points, and call-to-action.
Sales-Ready Assets
Turn messaging into usable key assets, including localized marketing materials, sales narrative outlines, and objection-handling guidance.
Activation Plan
Roll out assets with a customized new market-entry rollout plan, including clear next steps, testing options, and success metrics to track.
Our Process
End-to-End or Focused Support
Our strongest results come from delivering all four pillars as a cohesive engagement. If your team already has strength in one area, we can scope a focused project that targets a specific need.
Our Process
End-to-End or Focused Support
Our strongest results come from delivering all four pillars as a cohesive engagement. If your team already has strength in one area, we can scope a focused project that targets a specific need.
We typically deliver Market Research, Positioning, Localized Proof, and Sales-ready Assets end-to-end, because the best results come from consistency across your go-to-market motion. That said, if you already have strong foundations in one area, we can scope a single step as a standalone project.
Results
Clarity that Moves Deals Forward.
When positioning and proof align with buyer expectations, sales momentum improves.
Potential Impact:
Higher quality
outbound conversations
Stronger
meeting-to-next-step progression
Fewer
repetitive clarification questions
Consistent
messaging across marketing and sales
Who We Work With
Japanese Companies Expanding into North America.
Japan → North America
We support Japanese companies across industries expanding into the US and Canada, with deepest expertise in B2B and B2C SaaS and technology.
North America → Japan
We also support select U.S. and Canadian companies entering Japan, though our primary focus is Japan-to-North America expansion.
What we are
Specialists in Go-to-Market Entry into New Markets.
Experts at market research in the North American market, and using the data gathered to refine positioning, provide proof points, and create sales-ready assets that power a clear go-to-market strategy.
What we are
Specialists in Go-to-Market Entry into New Markets.
Experts at market research in the North American market, and using the data gathered to refine positioning, provide proof points, and create sales-ready assets that power a clear go-to-market strategy.
Pacific Linkage helps Japanese companies enter the North American market with clarity and credibility. Our work spans sales decks, outbound messaging, and key website landing pages—all aligned to how buyers in your target market evaluate and decide.
What we're not
Not a Translation Service. Not Outsourced Sales.
We focus on positioning, localized proof, and sales-ready assets—so your go-to-market motion is coherent and credible.
What we're not
Not a Translation Service. Not Outsourced Sales.
We focus on positioning, localized proof, and sales-ready assets—so your go-to-market motion is coherent and credible.
Pacific Linkage is not a translation vendor and not an outsourced sales team. We sit in the space that matters most for expansion into North America: the product marketing strategy validation and comprehensive market knowledge and buyer understanding.
Why Pacific Linkage
Built for Cross-Pacific Growth.
We understand both sides of the Pacific. We combine positioning and narrative expertise rooted in product marketing with native North America communication standards, grounded in deep Japan cultural understanding. We deliver clarity, proof, and sales alignment that supports measurable expansion.
Frequently Asked Questions
Do you support Japanese SaaS companies expanding into the US and Canada?
Yes. Pacific Linkage specializes in market entry support for Japanese B2B and B2C SaaS and technology companies expanding into the United States and Canada. We also support Japanese companies in other industries when entering the US and Canada. We help refine positioning, validate market fit, strengthen proof points, and build sales ready assets aligned with North American buyer expectations.
How is market entry support different from translation or localization services?
Translation focuses on language accuracy. Market entry support focuses on positioning, differentiation, buyer expectations, and credibility in the target market. We go beyond translation through market research, competitor analysis, messaging refinement, and transcreation so your product resonates with US and Canadian buyers.
Can you conduct competitor research and buyer research for the US market?
Yes. We conduct North America competitor and buyer research to identify positioning gaps, category expectations, and decision criteria. Based on scope, this can include targeted interviews and surveys in the US and Canada.
Do you help rebuild sales decks and messaging for North American buyers?
Yes. We refine sales decks, outbound messaging, and key website pages to align with how US and Canadian buyers evaluate and compare solutions. This includes clarifying value propositions, strengthening proof points, and addressing common objections.
What if we already have a product marketing strategy?
Many clients already have a product marketing foundation. We help validate and adapt your existing positioning for North America, ensuring your messaging, proof, and sales assets align with local buyer expectations.
What is the difference between positioning and proof points in a new market?
Positioning defines who your product is for, what problem it solves, and why it is different. Proof points build credibility through evidence such as customer examples, data, use cases, and objection handling. Both are essential for successful US and Canada market entry.
Do you support only US or Canada market entry support?
No. While our primary focus is helping Japanese companies enter the US and Canadian markets, we also support US and Canadian companies entering Japan. If you are expanding in either direction across the Pacific, we can help with market research, positioning and messaging, proof points, and sales ready assets.
Do you provide end to end go to market support for North America?
No. We provide structured market-entry support focused on positioning, messaging, proof points, and sales-ready assets for North American buyers. If you need broader execution beyond messaging and assets, we can align with your internal team or partners to clarify scope and support implementation.
Get in touch
Let's talk.
Tell us about your go-to-market entry into North America or Japan. We'll respond quickly.
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Note: We typically require an English-speaking point of contact. Japanese language support can be scoped if needed.